Panel Discussion
Winery Direct to Consumer - an Important and Growing Trend, But Why and How?
La WineTech Perspectives – Hall 2.3
About
Free entrance: First come, first seated
US Wineries have been doing this for years, but now wineries, esp. fine wine producers, from more traditional growing regions in France or Italy are exploring new ways to connect direct to their end drinker. Why is this happening, what’s fueling the change, what are the risks and how can this be done without breaking the traditional distribution partnerships that wineries have developed throughout the world?
US Wineries have been doing this for years, but now wineries, esp. fine wine producers, from more traditional growing regions in France or Italy are exploring new ways to connect direct to their end drinker. Why is this happening, what’s fueling the change, what are the risks and how can this be done without breaking the traditional distribution partnerships that wineries have developed throughout the world?
Speakers
Judy CHAN
Grace Wine Holdings Limited
Jean-Guillaume PRATS
Château Léoville Las Cases
Heini ZACHARIASSEN
Heini Zachariassen
Patrick O'CONNOR
FINE+RARE