Panel Discussion
Drinks For Everyone: How to Implement an Inclusive Low and no Drinks Offer
Room 4 – Speakeasy – Hall 7
About
Free entrance: First come, first seated
Join the founder of Club Soda, Laura Willoughby MBE, as she checks in with top drinks experts on the art of wowing customers with your alcohol-free offerings. France is one of the fastest-growing no-alcohol markets with a high level of new consumers, particularly younger people. The no-alcohol category in France grew 14% in 2022 versus 2021, and it's forecast to grow a further 13% between 2022 and 2026. Do you have what it takes to leave a lasting impression on this new wave of customer visiting your venue? How can you review and implement a low and alcohol-free strategy that adds value to your business. Learn about the key factors customers consider when visiting a venue and gain insights on successfully catering to increasingly diverse patrons. Expect a lively and thought-provoking session!
Join the founder of Club Soda, Laura Willoughby MBE, as she checks in with top drinks experts on the art of wowing customers with your alcohol-free offerings. France is one of the fastest-growing no-alcohol markets with a high level of new consumers, particularly younger people. The no-alcohol category in France grew 14% in 2022 versus 2021, and it's forecast to grow a further 13% between 2022 and 2026. Do you have what it takes to leave a lasting impression on this new wave of customer visiting your venue? How can you review and implement a low and alcohol-free strategy that adds value to your business. Learn about the key factors customers consider when visiting a venue and gain insights on successfully catering to increasingly diverse patrons. Expect a lively and thought-provoking session!
