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With beer consumption on the rise, sobriety becoming the new hot topic amongst influencers, and French wallets becoming ever tighter, is it possible that French wine consumers are falling out of love with wine? Are all French wine consumers concerned or only certain profils ? And if not wine, what else is appearing around French tables?
Join us as we explore the new trends driving and shaping this highly traditonal market, and how they are manifest amongst different types of French wine consumers. We will present key findings from our 2024 baromètre, including our French wine consumer profiles.
With beer consumption on the rise, sobriety becoming the new hot topic amongst influencers, and French wallets becoming ever tighter, is it possible that French wine consumers are falling out of love with wine? Are all French wine consumers concerned or only certain profils ? And if not wine, what else is appearing around French tables?
Join us as we explore the new trends driving and shaping this highly traditonal market, and how they are manifest amongst different types of French wine consumers. We will present key findings from our 2024 baromètre, including our French wine consumer profiles.

