How Can Digital Contribute to Premiumization?
Conference

How Can Digital Contribute to Premiumization?

La WineTech Perspectives – Hall 2.3
Wednesday, Feb 14, 2024
11:00 AM - 11:15 AM | Europe/Paris

Conference

2.3 | 2.3 J 177
French
About
Free entrance: First come, first seated

Explore how digital tools are redefining the perception of wine, contributing to premiumization. Discover the innovative strategies, platforms and digital experiences that are elevating wine to an exceptional level. An essential exploration for those seeking to marry wine tradition with the opportunities offered by the digital world.

Speakers

Pauline Vicard

Co-Founder and Executive DirectorAreni Global