Domaine du “Loou” (meaning “labour” in the Provençal language) is named after a vast wine growing estate built by the Romans, as the remains of the “Villa du Loou”, that can be seen on the road to the domaine, go to testify. The vine thrives here, in vineyards which remained the property of the clergy of the Abbey of Saint-Victor in Marseille for many years and were then successively sold to the families of the Bishop of Metz and Alexis. In 1956, Dominique Di Placido bought the lands that now belong to his children and grandchildren… The family members work alongside each other and are dedicated to growing the family business. Domaine Loou’s Coteaux Varois en Provence AOC-classified vineyards are planted in a single block of land, lying at 300 metres altitude, and extending over 60 hectares of a land steeped in history. The trellised vineyards grow in ideal conditions, planted in predominantly gravelly clay-limestone soils, with a south-southeast facing exposure, and a beneficial climate, protected from the Mistral wind by the Agni hill and the Massif de la Loube. The Domaine practices organic growing involving various methods of working the soil and treatments which are based on simple, traditional contact products such as copper and sulphur. These practices ensure respect for the environment, consumer health and the natural character of the wine.
